On Wednesday, 1 June 2022, LottoStar and Kfm 94.5 hosted a 12-hour radiothon to raise money for the Peninsula School Feeding Association (PSFA), a non-profit organization devoted to alleviating hunger among schoolchildren in the Western Cape.
After LottoStar's May Money Madness competition ended with Kfm 94.5, the #FeedingOurFuture radiothon was launched after realizing there were still 14,736 schoolchildren in need of assistance.
The initial goal was to raise R8 million for 14,736 children in 12 hours. However, the support was overwhelming and before midday, we had reached our goal thanks to the generous donations of ordinary citizens, small businesses, large corporations, and charities across the country.
Therefore, the new target of R16 Million was set but by 3pm, we had surpassed the R16 million threshold.
At the 12-hour mark, we had raised a total of R20 Million, making it the biggest amount of money raised in a 12-hour period for a radio station in South Africa.
It was made possible by you!
From the R20 Million that was raised in the radiothon, PSFA will be able to provide food for more than 30,000 schoolchildren for a year, all thanks to your generous donations. By coming together, we made history and a positive impact on the lives of schoolchildren in the Western Cape.
Charity is our priviledge, not an obligation.
To donate to the Peninsula School Feeding Association, click here.